AI Content & Image Transparency Policy

Effective Date: 2 August 2026

1. Purpose

Sterling Bug ("we", "our", "us") is committed to maintaining transparency, integrity, and consumer trust in all of our communications.

As a company established within the European Union, we recognize the importance of responsible use of Artificial Intelligence ("AI") technologies and strive to comply with all applicable legal and regulatory requirements, including the principles and transparency obligations introduced under the European Union Artificial Intelligence Act ("EU AI Act"), where applicable.

This Policy explains how AI technologies may be used within our business and the standards we apply when creating, editing, and publishing visual content.

2. Our Commitment

We believe AI should support creativity, efficiency, and accessibility while never compromising the accuracy of the products we sell or misleading our customers.

Accordingly, we are committed to:

• acting transparently regarding our use of AI;

• using AI responsibly and proportionately;

• ensuring that AI is not used to misrepresent the products offered for sale;

• continuously reviewing our internal practices as legislation, regulatory guidance, and industry standards evolve.

3. How We Use Artificial Intelligence

Artificial Intelligence may be used to assist in the creation or editing of marketing materials and visual content.

Examples may include:

• background replacement or enhancement;

• lighting and colour adjustments;

• composition improvements;

• removal or addition of non-essential visual elements;

• creative marketing concepts;

• lifestyle visualizations;

• model or scene generation for illustrative purposes;

• other AI-assisted editing techniques intended to improve visual presentation.

These technologies are used solely as creative production tools.

4. What AI Is Never Used For

We do not intentionally use AI to:

• misrepresent the quality of our products;

• alter the actual materials from which our products are manufactured;

• exaggerate product features or functionality;

• create false product specifications;

• fabricate customer reviews or testimonials;

• mislead customers regarding what they are purchasing.

Product descriptions, specifications, dimensions, materials, and pricing are based on the actual products supplied by Sterling Bug.

5. Authentic Product Information

Where product characteristics are described, such information is based on the genuine product.

AI-assisted editing does not alter:

• product material;

• product composition;

• measurements;

• manufacturing information;

• gemstone specifications;

• precious metal specifications;

• product functionality.

Customers should rely on the written product specifications provided on the relevant product page as the authoritative description of the product.

6. Transparency

Where applicable under relevant law, or where we consider it appropriate in the interests of transparency, we may identify content that has been generated or materially modified using Artificial Intelligence.

We continually assess evolving legal requirements and industry best practices regarding AI transparency and adapt our processes accordingly.

7. Human Oversight

AI-generated or AI-assisted content may be reviewed by members of our team before publication.

Human oversight remains responsible for approving marketing content, verifying product information, and ensuring consistency with our brand standards and legal obligations.

8. Continuous Compliance

Artificial Intelligence regulation continues to develop within the European Union and internationally.

Accordingly, Sterling Bug regularly reviews:

• applicable legislation;

• guidance published by competent authorities;

• industry standards;

• platform-specific requirements.

Our internal processes may be updated without prior notice where necessary to maintain compliance.

9. Report-and-Review Procedure

We recognize that no compliance process is infallible.

Should any customer, regulator, platform, rights holder, or other interested party believe that published content:

• has not been appropriately disclosed;

• contains inaccurate AI-generated or AI-modified material;

• requires correction;

• may not comply with applicable legal requirements;

we encourage them to contact us.

Upon receiving a credible report, we will:

• acknowledge the report within a reasonable timeframe;

• review the reported content in good faith;

• assess the matter against applicable legal requirements and our internal standards;

• take appropriate corrective action where necessary.

Corrective action may include:

• updating disclosures;

• correcting inaccurate content;

• replacing imagery;

• temporarily removing content while under review;

• permanently removing content where appropriate.

We are committed to cooperating constructively with competent authorities where required by law.

10. Good Faith Compliance

Sterling Bug adopts a proactive approach to AI governance.

Where legal requirements are unclear or continue to evolve, we aim to implement reasonable measures that reflect the objectives of transparency, fairness, and consumer protection.

Our objective is not merely formal compliance, but maintaining the confidence of our customers through responsible business practices.

11. Contact

Questions regarding this Policy or reports concerning AI-generated or AI-assisted content may be submitted to:

Email: sterlingbugstore@gmail.com

We welcome responsible feedback and will review all genuine enquiries in good faith.

12. Policy Updates

This Policy may be amended from time to time to reflect:

• changes in applicable legislation;

• new regulatory guidance;

• technological developments;

• changes to our internal business practices.

The latest version will always be published on our website.